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Brilliant thoughts, as always, Hege. Years ago a fellow blogger lamented to me that she was so frustrated that her posts rarely got comments. I knew exactly why she never got comments: Because her writing was brilliant, and she was intimidating the hell out of her readers. I never commented because I had nothing to add! I would share her posts cause the value of her writing was off the charts.

But she always struggled to get engagement. My reason for bringing this up is I think the drive to get more engagement is a big factor in the type of content being created. 3 minute videos of dogs acting weird when their owner barks at them will always get more engagement than my article that took 6 hours to write.

I think the bigger question is: What can we as content creators do to better communicate the value of our long form content to others. And at the same time, how can we make it easier for others to engage with that content?

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Thanks so much Mack! I completely agree with what you’re saying here. Thanks for your valuable input ✨🙏

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Hege, it is all about whether you are reading or just flipping through the leaves. The condensed form of content ends before even starting and leading the world to the state of brainrot. You are absolutely right in stating that 'Short is Better, but definitely not Sweeter'. Thanks a lot for the post, Hege.

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Thanks Vineet. ✨🙏

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Pleasure as ever, Hege. ✨🙏

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